The steps are:
Step 1: Keyword research
Perhaps the most important step. You can change hundreds of keywords, but you cannot change them when performing organic search engine optimization. Your title and meta tags are limited, as well as your content.
Step 2: Competition analysis
You must know your competitors.
If they are on top of the search engines' results, and that is so for a reason.
They must be doing something right!
Use tools like Yahoo! and AllTheWeb (link:your-competitor.com search) to learn who is linking to them.
Step 3: Web design
Web design is also an important element. Appropriate design & content is very important, as it effects important ranking factors such as website loading time.
Step 4: Website content
Your website's content should be dynamical - it needs change and evolve. A website is never done - there is always room for improvement. Although it is possible theoretically, for your website to rank well for keywords that are not even mentioned on it, it's always a good idea to have your targeted keywords actually on the page - in titles, links, tags...
Step 5: Linking strategy
Probably the most important factor of SEO: the quantity and quality determines your rankings, especially when there are many competitors.
Every site is a possible link partner, but avoid 'bad neighborhoods' (like FFA link farms) and keep in mind that .gov and .edu links, especially those from website's with similar content give higher value.
Step 6: Analysis and optimization
It is very important to analyze and optimize everything for higher conversion rates. Track your sales. track where your traffic is coming from. Track your rankings in the major search engines - Google, Yahoo, Bing, Ask & AOL.
Step 7: Build credibility
A well known brand has no problem with this, but it is extremely hard to accomplish that for a green company. Interact with your audience. Use social media to build a brand.
Keep in mind that SEO is a very time-consuming process.
Consider hiring a professional seo company that provides organic seo services. The ROI can be very high.
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